Work > Trauma Sensitive Yoga West

Scope:

  • Conceptual
  • Logo

Nice work! I’m feeling really excited and think I’ve aligned with the one that resonates!

This very specialized yoga organization approached us wanting a logo that captured the essence of their brand. Their clients are people who are recovering from trauma, so we wanted the logo to represent their strength. The chosen logo was inspired by an African adinkra symbol, ‘AYA’. “An individual who wears this symbol has endured many adversities and outlasted much difficulty” according to the Adinkra dictionary. We thought this was rather appropriate, so we designed a logo based on this symbol – also representing nature and a connection to the earth.