Work > Hakuna Matata Yoga

Scope:

  • Logo

“Elle is very good at connecting my ideas and feelings to design”

This yoga and wellness company wanted a rebrand as they had outgrown their existing branding. The key values of the brand were GROUNDED, CALM and ORGANIC so it was important to capture this. I used muted colours, but added a pop of blue to convey the energy I felt the brand had. The brand is very down to earth and serves the local area. The tree icon was inspired by a sketch I did of the forested area where Hakuna Matata Yoga is based.